The Vivo approach to digital product design: Our HX® Process

At Vivo Group, we’ve crafted a unique approach to digital product design that goes beyond traditional practices. Developed over several years, our website strategy process has been designed to adapt and respond dynamically to the needs of each project, ensuring each solution is comprehensive and finely tuned to business needs and its audience.

Unlike conventional approaches, which often rely on static best practices or assumptions, our Human Experience (HX®) method embraces an iterative, agency-based approach across three critical phases: Exploration, Execution, and Evolution.

Our model is ideal for clients seeking outsourced, expertly managed digital product design services rather than handling the process in-house. By evolving concepts and hypotheses through continuous iteration, we deliver solutions that are thoroughly researched, strategically built, and seamlessly aligned with our clients’ goals.

In this article, we cover our product values when creating digital products and our tried and tested website strategy approach to delivering visually stunning and impact-driven product designs.

We approach each project with a different lens, depending on the industry, company and most importantly, your primary users. 

Grounded in your users

Throughout the process of defining, designing and building your product, we aim to uncover insights and shape your digital product through exploration and investigation grounded in research, data and real-life use cases.

Product-market fit

We investigate edge cases, discover unmet needs and strategise how to best solve them within the constraints and context of your brief to achieve the best product-market fit.  

Designed for the future

In an ever-evolving digital environment, we look ahead by building with modern technologies to remain reliable, flexible and agile for your business and your customers. 

Staying true to our values and the foundations of our process means we can deliver outcomes that drive business through proven, tried and tested strategies for building ‘human experiences’ on the web.

Humanising digital is at the core of what we do. Our HX® process is the approach we take to unlock our best thinking and create great work that resonates across the board. 

We define Human Experience® design as a combination of strategic thinking and intentional design to create digital experiences with impact, clarity and simplicity. We connect the threads between your user’s lived experiences, behaviours and needs to create a final product that seamlessly fits into their lifestyle and habits.

While responding to your primary user’s needs, we also service your business needs and goals whether it’s increasing conversions, stimulating brand awareness, engagement with the business or facilitating learning experiences.

Our process is divided into three core phases including Exploration, where we define the opportunity, Execution to create the solution, and Evolution to monitor the final product by continually improving and optimising the end result.

Phase 1 — Exploration 

Our Exploration phase is designed to set our projects up for success.

In this foundational phase, we dive deep into the opportunity to understand the business, user needs and competitive landscape to inform the strategic direction.

We question typical assumptions, inspect requirements and delve into desk and user research to get to know your audience. We define feasible initiatives and roadmap others, securing future iterations and growth opportunities. 

Our core deliverable in this phase is a digital product strategy that sets the foundation for the project and serves as a source of truth and guidance for the entire project team. Think of it as a North Star to align our actions to, containing a robust information architecture, site content structure and feature spec. 

Phase 2 — Execution

The preparation and deep dives we conduct in Exploration guarantee that we hit the ground running in Execution. 

By combining strategic thinking with creative design, we’re able to solve complex problems and build deeper connections between brands and their customers to execute user-centred designs and experiences. 

Going deeper than surface-level aesthetics, our designs are crafted to resonate with your audience. Within our product design methodology, we engage in workshops, wireframing, prototyping, design systems and interaction designs. 

As a digital product design agency, we explore solutions creatively, validating our ideas by testing with real users and going above and beyond best practices for digital product development.
From concept to final delivery, we remain focused on your users’ needs, and collaborate closely with our other departments to ensure our solutions are technically feasible and aligned with your strategic business goals.

We elevate the way in which users experience your brand across devices, exploring ways for your website to feel unique and authentic. We craft digital experiences that go beyond functional, to delightful, memorable and impactful — with a level of polish applied to everything from the smallest micro-interactions to the largest flagship features. 

Finally, we execute the designs in high fidelity and bring the experience to life in development.

Phase 3 — Evolution

Regardless of the plan post-deployment, we view the day we launch as day one. 

Websites are fluid and are built to be continually optimised, improved and refreshed to ensure your evolving user’s needs are always catered for. 

The Evolution of an asset depends on the nature of the product and its role within your business, so at this point, we revisit any opportunities that surfaced during the Exploration phase that were placed on the roadmap and work with you to continually optimise and enhance your website.

With an approach tailored to where you’re at, we continue to thoroughly test complex functionalities and user flows, validate hypotheses formulated during the scoping phase, and assess whether the website meets the expectations set during its launch.

Through our user-centred design process and website strategy, we’re committed to creating digital products that stand out for their strategic depth, user alignment, and adaptability in response to your growing business needs, evolving industry trends, and market changes.

If you’re ready to get started with digital product design with Vivo Group, let’s talk.