Autonomation — Full Website Redevelopment, SEO Strategy & Implementation

Autonomation, a leader in Digital Engineering and BIM Management, needed a website that matched the sophistication of their services. The old site failed to articulate their value proposition, hindered effective lead capture, and lacked the technical structure required for strong search engine performance.Vivo Group's Strategic Solution

We executed a comprehensive website redevelopment on the WordPress CMS, creating a flexible, scalable, and search-optimised digital asset. The strategy focused on merging user experience with technical performance.

• Lead-Funnel Optimisation: We integrated the CRM Calendar directly into the contact forms. This feature is crucial for lead qualification, allowing high-intent prospects to instantly book an introductory call with the Autonomation team based on live availability.
• Strategic Architecture: The site was built with a clear, hierarchical structure (Homepage, Services, About) and flexible content components, making it simple to manage content, scale new offerings, and support future marketing campaigns.
• Technical SEO Foundation: We implemented all core SEO best practices, including optimisation for Core Web Vitals, structured HTML markup for better indexing, and proper setup of meta-management tools (Yoast). This ensured the site was technically sound and positioned to rank for high-value industry terms like "Digital Engineering Consulting" and "BIM Management."

The Results: Accelerating Digital Growth

The new Autonomation website is a strategic tool that is fully aligned with the company's growth objectives.

• Improved Conversion Funnel: The CRM integration drastically streamlined the sales process by eliminating lead lag and reducing friction for prospects.
• Enhanced Authority: The modern design and clear content architecture immediately established Autonomation as a market leader in the Digital Engineering space.
• SEO-Ready Launch: The strong technical foundation provides an immediate competitive advantage in search results, maximising organic visibility and driving qualified traffic from the engineering and construction sectors.