Spicers Retreats — Enticing users to explore Queensland’s hidden gem, the Scenic Rim, through a highly visual website.

This project involved rebuilding the Scenic Rim Trail website to provide users with easy access to information needed to comprehend the product, while enticing them to explore rarely seen parts of Queensland.

High quality videography and photography of the area were prioritised to showcase the destination and establish a point of difference. A departure schedule and ‘Book a callback’ feature were incorporated to enable users to easily and quickly explore the region.