Spicers Retreats — Bringing a new offering online, with a focus on replicating the in-person, luxurious experience.

As Spicers Private Collection came to fruition, we were engaged to create a standalone custom website to showcase the quality and opulence of the featured homes. 

Potential guests and prospective property owner members were identified as key users with unique motivations to visit the website. Potential guests needed to book a stay, while property owners were urged to express their interest in becoming members.

Features such as a newsletter sign-up pop-up and callback service using Calendly were integrated to establish a relationship with users and field enquiries. Additionally, a Google Maps JavaScript integration was used to power location maps on property detail pages. A  ‘Check availability’ function was also incorporated to provide users with relevant information required to make a purchase decision.