National Glass — Creating a digital asset to drive sales and lead generation
Coinciding with the opening of a new manufacturing facility, we worked with National Glass to recreate their digital presence and provide a tool for driving sales in the business.
As specialists in digitally printed glass, custom laminating and insulated glass, National Glass have been manufacturing superior glass solutions since 1989. In redesigning the website, we wanted to translate their culture of innovation into a highly engaging digital experience and developed a custom WordPress theme to suit.
The website launch was aligned with the promotion of three new product ranges. A dedicated products menu highlighted the new ranges along with the different product categories, giving users a choice in how they browse the products, while allowing the National Glass team to efficiently manage products.
Additionally, a customised resource hub provided the National Glass team with a platform for sharing important information. Product resources, blogs, and news items could also be easily featured and categorised for fast access by website visitors.