Lyndons — Reimagining a company logo to suit a digital environment, while retaining the brand heritage.
![](https://vivogroup.com.au/media/cache/150xauto_q10/0/4/204/3ca04f/lyndons-logo-feature.jpg)
![Lyndons - Logo refresh](https://vivogroup.com.au/media/cache/800x500c/0/4/204/3ca04f/lyndons-logo-feature.jpg)
During the rebuild of Lyndons’ website, we identified the opportunity to improve the company’s current logo, due to its poor resolution and lack of digital format.
![](https://vivogroup.com.au/media/cache/150xauto_q10/1/5/205/8baa30/lyndons-logo-contained1.jpg)
![Lyndons Logo Design](https://vivogroup.com.au/media/cache/800xauto/1/5/205/8baa30/lyndons-logo-contained1.jpg)
Additionally, certain stylistic elements had to be reworked to be properly represented digitally. Our task was to simplify the logo and ultimately make it more universally applicable across all assets - both on and offline.
![](https://vivogroup.com.au/media/cache/150xauto_q10/0/7/207/8fd3f4/lyndons-logo-contained2.jpg)
![Logo design for Lyndons](https://vivogroup.com.au/media/cache/800xauto/0/7/207/8fd3f4/lyndons-logo-contained2.jpg)
![](https://vivogroup.com.au/media/cache/150xauto_q10/2/6/206/c8ad9b/lyndons-logo-full.jpg)
![Style guide for Lyndons](https://vivogroup.com.au/media/cache/2400xauto/2/6/206/c8ad9b/lyndons-logo-full.jpg)
Services & Expertise
- Digital strategy
- Strategic consulting
- Human experience (HX) design
- User experience (UX) design
- Digital brand & creative
Other projects for Lyndons
Lyndons — A staged approach to creating a digital asset that would elevate the Lyndons brand, reflect market leadership, and support commercial growth.