Jetts — Reinventing one of Australia’s leading fitness brands’ online presence.

Fitness Website
Jetts - Website (AU)


As leaders in the fitness industry, Jetts were the first to market 24/7 access gyms in Australia. Having last rebuilt their website in 2015, an increase in competition saw the need for Jetts to reinvent their online presence, and so we were engaged to deliver a new website. Along with this, the team had outgrown the capabilities of the existing content management system, which prompted a migration to WordPress to facilitate the internal management of the website and content creation processes. 



In line with the company’s vision to refresh the digital application of the brand, our primary focus was on creating an intuitive user experience that emphasised clear paths to conversion, instilling brand trust and encouraging engagement. 

Jetts high converting website design
Jetts website landing page design

Ensuring that users experienced a seamless transition from the old website to the new one was also crucial. While much of the content remained static, we investigated technical methods to optimise on-page content to ensure a smoother and faster experience for users. 

Internally, the rebuild aimed to enhance efficiencies across internal processes, specifically content management tasks. 

Jetts mobile web design


The result was a website that truly embodied Jetts’ refreshed online presence, while replicating existing features and functionality. Incorporating high quality, impactful imagery, updated brand elements, and optimised pages to drive conversion rates, we successfully elevated the user experience, ultimately improving commercial outcomes. 

The shift to WordPress empowered the Jetts team to autonomously and efficiently manage website content, not only streamlining their processes but also future proofing the platform.  

Jetts web design


The end result was a highly engaging digital platform that achieved Jetts’ key business outcomes, while adding value for their members. The new website saw a 101% increase in conversions for users joining online, and a 123% increase in pageviews.

Services & Expertise

  • Digital strategy
  • Strategic consulting
  • Stakeholder engagement
  • Competitor & peer reviews
  • User interviews, focus groups & surveys
  • User journey mapping
  • Information architecture
  • Human experience (HX) design
  • User experience (UX) design
  • User interface (UI) design
  • Digital brand & creative
  • Design systems
  • Motion & animation