Allianz Partners — Helping Australia’s leading assistance provider deliver a best-in-class digital experience by breaking away from the traditional corporate mould.

We were engaged to lead the design of the Digital Hub — a one stop shop for Allianz Partners’ entire network of customers, employees, partners and providers. Navigating the sensitive dynamic of servicing both B2B and B2C users was further nuanced by the need to educate Australian consumers on their ‘Assistance’ offering.

A market that was familiar with the role of an insurance provider—the last person you call to cover the costs of an accident—could now call for assistance as soon as they found themselves in trouble; a concept familiar in the roadside category but not across its other lines of business.

A market that was familiar with the role of an insurance provider—the last person you call to cover the costs of an accident—could now call for assistance as soon as they found themselves in trouble; a concept familiar in the roadside category but not across its other lines of business.

The first objective was to define the best approach for accommodating both B2B and B2C users through the one website. Drawing on our experience and best practice, we knew that by viewing the B2B audience through a B2C lens, we would be able to talk directly to the consumer market, whilst simultaneously showcasing the quality experience extended to partners in the Allianz Partners network. By taking a lean and iterative approach, we were able to launch within a compressed time frame, whilst still accommodating key needs, such as accessibility and security.

The final product, through a range of interesting visuals and bright colour palette, broke the corporate mould and triggered a complete rebrand throughout the global group. Carefully selected content — from explainer videos through to true stories — painted a clear picture of everyday Australians receiving assistance in times of need.

All content on the home page was carefully selected, allowing for the prioritisation of key messages above the fold. Additionally, a live counter showed how many Australians had been helped during the day.

A secondary menu bar with custom iconography also communicated the five lines of business to immediately showcase the breadth of services offered. The visual representation of these was extended in the full screen take-over menu, providing greater context and quick access to the relevant areas of the website.

The website received wide acclaim from both internal and external stakeholders. Our aim from the start was to create a solid foundation that would see Allianz Partners deliver a superior online user experience — an experience that resonates with the brand’s core values. As Allianz Partners evolves and expands, the flexibility of the Digital Hub ensures that it too evolves with the business.