Being the first in Australia to offer 24/7 access gyms, Jetts entered the market with a clear first-mover advantage. However, as others caught on, the landscape became more competitive. To stay ahead in a crowded market, Jetts engaged us to deliver a myriad of digital assets that would set them apart from their competitors and add value to the business.
Starting with a rebuild of their Australia website in 2014, our working relationship evolved and led to further projects, playing a key role in their international expansion and the development of these localised websites. To do this, they needed a partner who would understand the complexities and operational implications of a franchise model. Our extensive Exploration process allowed us to come up with digital solutions that benefited the network as a whole, while accommodating the needs of operators across diverse environments.
Customer Relations Coordinator, Jetts Fitness